At Truefit Wear Shop (“we”, “us”, or “our”), operating at weartruefit.com, we value your trust as much as we value performance in our outdoor apparel. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make purchases from us.

1. Information We Collect

Like our technical gear is designed for specific purposes, we only collect data necessary to enhance your experience:

  • Personal Information: When you make purchases, we collect your name, email, shipping address, and payment details (processed securely through PCI-compliant systems).
  • Order Details: Information about the base layers, jackets, or other adventure gear you purchase.
  • Technical Data: IP address, browser type, device information, and pages visited – helping us optimize your browsing experience.
  • Communication Records: When you contact our team at [email protected] regarding payment questions or product inquiries.

2. How We Use Your Information

We use your data with the same precision as our performance wear is engineered:

  • Process transactions for your fleece layers, shell jackets, and other outdoor essentials
  • Ship orders to your expedition basecamp or home address
  • Provide customer support for product questions (like choosing between base layers or technical outerwear)
  • Improve our website functionality and product offerings
  • Send order confirmations and shipping updates (with option to unsubscribe)
  • Prevent fraud and enhance security, especially for high-value orders of premium gear

3. Data Sharing & Disclosure

We treat your information with the same protection as our weather-resistant shell jackets:

  • Service Providers: Trusted partners (payment processors, shipping carriers) who help deliver your adventure gear globally.
  • Legal Requirements: When required by law or to protect our rights and safety.
  • Business Transfers: In case of merger or acquisition, with appropriate privacy protections.
  • Never Sold: We don’t sell your personal data to third-party marketers.

4. International Data Transfers

As we ship globally (excluding some Asian and remote regions), your data may be transferred internationally with appropriate safeguards in place.

5. Data Security

We protect your information with bank-level encryption (PCI-compliant) – as reliable as our technical apparel in harsh conditions:

  • Secure servers with industry-standard protections
  • Regular security assessments
  • Limited employee access to sensitive data

6. Your Rights

You have control over your data, just as you control your outdoor adventures:

  • Access, correct, or request deletion of your personal data
  • Object to processing or request data portability
  • Withdraw consent (where applicable)
  • Opt-out of marketing communications

Contact us at [email protected] to exercise these rights.

7. Cookies & Tracking Technologies

Our website uses cookies – small data files that help us:

  • Remember your preferences (like currency selection for international orders)
  • Analyze website traffic to improve our product offerings
  • Provide relevant product recommendations (like matching fleece layers with your jacket selection)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our technical apparel is designed for adult adventurers. We don’t knowingly collect data from children under 16.

9. Policy Updates

We may update this policy as we expand our product lines or services. Significant changes will be communicated to our customers.

10. Contact Us

For privacy-related questions, contact our team of outdoor enthusiasts at:

Truefit Wear Shop
68 Hamiltonsbawn Rd
Armagh, GB CH6A 4DU
Email: [email protected]

Now that you understand how we protect your data, why not explore our adventure-ready collections?